Bethlehem Tilahun Alemu: Pioneering Sustainable Fashion in Africa

In the world of eco-friendly fashion, one African woman has become a global icon — Bethlehem Tilahun Alemu, founder of soleRebels in Ethiopia. Celebrated for turning traditional Ethiopian craftsmanship into a globally recognized brand, she has proven that sustainability and style can walk hand in hand.

Early Life and Background

Bethlehem Tilahun Alemu was born in 1980 in Addis Ababa, Ethiopia, and raised in the Zenabwork district. Growing up in a community with high unemployment, she was determined to create opportunities and showcase the creativity of her people. Her vision was clear: build a world-class brand rooted in Ethiopian heritage and sustainable practices.

Founding soleRebels

In 2004, Bethlehem launched soleRebels, an eco-friendly footwear company that uses recycled car tires for soles, hand-spun organic cotton, and locally sourced materials. Drawing inspiration from the traditional Ethiopian “selate” shoe, she reimagined it into trendy, modern footwear with a global appeal.

Today, soleRebels is Africa’s first global footwear brand and one of the few eco-friendly companies from the continent to reach international markets, with stores in Europe, Asia, and North America.

Achievements and Recognition

• Global Success: soleRebels products are sold worldwide, making it a pioneering African brand in sustainable fashion.

• Sustainability Champion: Bethlehem has shown how recycling and green innovation can create jobs while protecting the environment.

• Awards & Recognition: She has been listed on Forbes’ “100 Most Powerful Women”, honored as a Young Global Leader by the World Economic Forum, and celebrated by international media as a fashion revolutionary.

• Job Creation: soleRebels has employed hundreds of artisans, providing fair wages and uplifting communities.

Lifestyle and Personal Life

Bethlehem is a vocal advocate for African-made products and often emphasizes that Africa’s future lies in producing high-quality brands that compete globally. She is married and a mother, balancing her personal life with her mission to empower communities through ethical business practices.

Country and Impact

Her journey is deeply tied to Ethiopia, where she transformed local traditions into global exports. By tapping into creativity and sustainability, she has redefined how the world views African products — not as charity-driven but as premium, innovative, and competitive.

Legacy of a Trailblazer

Bethlehem Tilahun Alemu has carved her name in history as an entrepreneur who blended tradition, sustainability, and global ambition. She represents a new Africa: bold, creative, and determined to lead in global industries.

Her story is not just about shoes — it’s about walking Africa into the future with pride, purpose, and eco-consciousness.

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